πŸ” Google Search Console Audit

April 7, 2026 Β· samcart.com Β· Requested by Sam Lemon Β· Updated Apr 7 2:15 PM
βœ… Correction (Apr 7): Original audit reported "0 indexed URLs" and "358 warnings" for the sitemap based on the GSC Sitemaps API. Leilani Treuting verified in the GSC UI that 335 of 349 pages are indexed (96% index rate). The API fields were stale/unreliable. Findings and priorities have been updated accordingly. Sitemap is healthy β€” not broken.

🚨 Action Needed

1.770 seller subdomains indexed β€” 2,556 pages, 337K impressions/month. No canonical tags, explicit index, follow. Tenant leakage: "sketchup login" = 8,110 impressions. Requires engineering change.
2.Key pages returning 404 β€” /blog, /compare/clickfunnels, /compare/shopify, /compare/whop, /compare/skool are dead. Need redirects or new pages.
3.191 pages with massive CTR gap β€” Blog posts at position 5-8 getting 49K+ impressions with 0.02% CTR. Title tags alone could unlock thousands of clicks.
4./ai redirect chain β€” /ai β†’ 307 β†’ /ai-closed. Google still has /ai indexed with Product rich results. Needs proper 301 or page restoration.

βœ… Completed

βœ“Sitemap verified healthy β€” 335/349 URLs indexed (96%). Original API data was unreliable; GSC UI confirms sitemap is working. Minor improvement: add <lastmod> tags when convenient.
βœ“Dead sitemap removed β€” updates.samcart.com/sitemap.xml (2020, HTTP 500) deleted from GSC by Leilani on Apr 7.
πŸ“Š Performance Snapshot (Last 28 Days)
17,956
Total Clicks
805K
Impressions
2.23%
Avg CTR
10.4
Avg Position
25.8%
Brand CTR
1.2%
Non-Brand CTR
8,426
Brand Clicks
~9,530
Non-Brand Clicks

53% of clicks come from brand queries, but brand only represents 4% of impressions. Non-brand CTR at 1.2% is terrible β€” well below the 3-5% industry benchmark for positions 8-12.

🏠 Properties & Verification
PropertyPermissionTypeStatus
sc-domain:samcart.comsiteFullUserDomain (all subdomains)βœ… Active
https://www.samcart.com/siteFullUserURL-prefixβœ… Active
https://try.samcart.com/β€”Not set up⚠️ Missing

βœ… Domain property covers everything. ⚠️ try.samcart.com has 43 pages / 8,476 impressions and should be added as a separate URL-prefix property for monitoring.

πŸ—ΊοΈ Sitemap Audit
SitemapSubmittedLast CrawledURLsIndexedWarningsStatus
www.samcart.com/sitemap.xml Jun 22, 2025 Mar 30, 2026 349 335 14 not indexed βœ… HEALTHY
updates.samcart.com/sitemap.xml May 19, 2020 May 20, 2020 140 0 0 DEAD (HTTP 500)

Format Issues (Improvement Opportunity β€” Not Blocking Indexing)

Every sitemap entry is just a bare <loc> tag. Zero <lastmod>, <changefreq>, or <priority> tags. This doesn't prevent indexing (335/349 are indexed), but means Google has no signal for when pages were last updated, which can slow re-crawling of updated content.

Junk Pages IN the Sitemap

  • /thank-you β€” no SEO value
  • /page β€” blank/template page
  • /styleguide β€” internal design reference
  • /creator/special-offer-closed β€” expired offer
  • /creator-profits-report-download β€” download page
  • /profit-playbook-thank-you β€” thank you page
  • /blog-category/* (8 pages) β€” thin category pages
  • /compare/beautiful.ai β€” SamCart vs a presentation tool?

Critical Pages MISSING from Sitemap

PageHTTP StatusNotes
/features404Page doesn't exist! "samcart features" is a searched term
/ai307 β†’ /ai-closedRedirects to dead page but still indexed by Google
/blog404Only /blogs (plural) works
/creatoru200Getting 1,220 impressions but not in sitemap
/compare/clickfunnels404Only /compare/samcart-vs-clickfunnels exists
/compare/shopify404No comparison page at all
/compare/whop404No comparison page
/compare/skool404No comparison page
🌐 Subdomain Impact Analysis
770
Seller Subdomains Indexed
2,556
Seller Pages Indexed
337K
Subdomain Impressions/mo
8,195
Subdomain Clicks/mo

⚠️ Why This Is a Problem

  • Tenant leakage β€” Google associates "sketchup login", "taxidermy courses", "quickbooks training" with samcart.com. Confuses topical understanding.
  • No canonical tags β€” Seller pages explicitly set index, follow with zero canonical signals.
  • Churned sellers β†’ 404s β€” Dead subdomains still being crawled and shown in results.
  • Crawl budget waste β€” Google crawls 2,556 seller pages instead of your marketing pages.
  • Example β€” "sketchup login": 8,110 impressions, position 7.7. People think SamCart is SketchUp support.
SubdomainPagesClicksImpressionsIssue
help.samcart.com2771,676167,371Half of subdomain traffic. Some useful for SEO.
app.samcart.com172,37022,621Login/app pages. "samcart login" = #2 query.
focusedsketchup.samcart.com43910,291TENANT LEAKAGE
learntaxidermy.samcart.com131469,414Taxidermy seller
try.samcart.com431618,476Marketing landing pages
fastandeasyqbo.samcart.com7397,627QuickBooks training seller
beautyfascia.samcart.com253125,037Beauty/fascia seller
checkout.samcart.com20723,635Checkout flow pages
comedywriting.samcart.com24473,370Comedy writing course

Recommended Tiered Approach

  • Immediately: noindex all seller /courses/login pages β€” zero SEO value, massive noise
  • 30 days: Add canonical tags to ALL seller pages. Return 410 (not 404) for churned sellers.
  • High-traffic sellers (cathyheller, beautyfascia, etc.) β€” keep indexed WITH proper canonicals. Their traffic helps domain authority.
  • Long-term: Move seller subdomains to *.mysamcart.com with noindex by default.

Top Tenant Queries Polluting the Domain

QueryImpressionsActual Intent
sketchup login8,110SketchUp 3D software β€” NOT SamCart
anastasia beauty fascia1,214Beauty seller's course
transform you fitness489Fitness seller
cathy heller login177Podcast seller login
parallel coaching login101Coaching seller login
beauty fascia login92Beauty seller login
taylor allan basketball81Basketball trainer
children learning reading login66Kids reading seller
🎯 Top CTR Optimization Opportunities

Pages with >1,000 impressions and <2% CTR. Title/meta fixes could unlock thousands of clicks.

PageImpressionsClicksCTRPositionQuick Win?
/blog/online-payment-processing-for-small-businesses59,351130.02%17.5Fix title + improve position
/blog/strategies-to-maximize-your-conversion-rate49,436110.02%7.6YES β€” Page 1!
/blog/what-is-a-digital-product24,907770.3%8.6YES
/blog/ecommerce-conversion-rate-optimization22,87540.02%12.2Content update needed
/blog/canva-alternatives20,464230.1%7.0YES β€” Page 1!
/blog/best-landing-page-examples18,9391080.6%8.1Title optimization
/blog/best-practices-for-landing-page-optimization18,43090.05%7.7⚠️ Cannibalizing?
/blog/conversion-rate-optimization-for-landing-pages17,34230.02%7.0YES β€” Page 1!
/blog/upselling-strategies13,254150.1%5.3YES β€” Pos 5.3!
/view-demo12,861550.4%3.4Pos 3.4 w/ 0.4% CTR

191 total pages with >1K impressions and <2% CTR. Non-brand CTR is 1.2% vs 3-5% benchmark. This is the single biggest quick-win opportunity on the site.

πŸ”Ž Top 10 Queries by Impressions
QueryClicksImpressionsCTRPositionType
samcart5,43910,10253.8%1.4Brand
sketchup login268,1100.3%7.7TENANT LEAK
typeset1963,3175.9%2.5Product
samcart login1,7902,24579.7%2.4Brand/Nav
sam cart7761,56049.7%1.4Brand
anastasia beauty fascia171,2141.4%8.4Tenant
samcart pricing3371,12929.8%5.9Brand
ai report generator181,0021.8%6.3Content
sampay208532.3%2.8Product
typeset ai357934.4%4.3Product
πŸ”— URL Inspection β€” Key Pages
URLStatusIndexed?Last CrawlNotes
/ (homepage)200βœ… YesApr 7FAQ rich results detected
/pricing200βœ… YesApr 7Clean
/features404❌ NoApr 1Internal links from blog + homepage point here
/ai307⚠️ Yes (stale)Apr 2Redirects to /ai-closed. Google still has it indexed with Product snippets.
/blogs200βœ… Yesβ€”4 clicks / 1,751 impressions

460 pages on www.samcart.com are getting impressions, but the sitemap only lists 349. ~111 additional pages were found by Google through crawling and internal links β€” normal behavior for a healthy site.

πŸ›‘οΈ Manual Actions & Security

The GSC API (readonly scope) doesn't expose manual actions directly. Based on normal indexing behavior and no penalty signals in the data, the site appears clean. Recommend manually checking the Security & Manual Actions panel in the GSC web UI.

βš™οΈ Settings Review

Verified via API

  • Sitemaps: 2 registered (main sitemap healthy at 96% indexed, 1 dead since 2020)
  • Domain property: Active and accessible
  • URL-prefix property: Active alongside domain (correct)
  • robots.txt: Simple Allow: / with sitemap reference

Needs Manual Check in GSC UI

  • International targeting / hreflang (SamCart has international sellers)
  • Change of address β€” verify no pending requests
  • URL removals β€” check for active removal requests
  • Crawl stats β€” review crawl rate and errors
  • Google Analytics & Ads associations
🎯 Prioritized Recommendations

πŸ”΄ P0 β€” Fix This Week

1. Fix /ai redirect chain

/ai β†’ 307 β†’ /ai-closed. Google still has /ai indexed with Product rich results. Either restore /ai or 301 to correct destination + noindex /ai-closed.

2. Fix /blog β†’ /blogs redirect

/blog returns 404, /blogs returns 200. Internal links point to /blog. Add 301 redirect.

🟑 P1 β€” Fix Within 30 Days

5. Noindex seller login pages

Add noindex to all *.samcart.com/courses/login pages. Removes 100K+ irrelevant impressions/month and refocuses crawl budget.

6. Add canonical tags to ALL seller pages

Currently zero canonical tags exist. Self-referencing minimum. Login pages should point to seller's main page.

7. Create missing comparison pages

/compare/shopify, /compare/whop, /compare/skool, /compare/clickfunnels all return 404. Set up 301s from common patterns to actual pages.

8. Improve sitemap format

Sitemap is functional (335/349 indexed) but has no <lastmod> dates. Adding these + removing junk pages (thank-you, styleguide, expired offers) + splitting into sitemap index would improve crawl freshness. Not urgent β€” indexing is working.

🟒 P2 β€” Optimize Within 60 Days

9. Title tag optimization for top 20 pages

191 pages with >1K impressions and <2% CTR. /blog/strategies-to-maximize-your-conversion-rate: 49K impressions at pos 7.6, 0.02% CTR β€” criminal. Title fixes = thousands of clicks.

10. 410 responses for churned sellers

Return 410 (Gone) instead of 404. Google de-indexes 410 pages faster.

11. Evaluate help.samcart.com indexing

277 pages, 167K impressions. Selectively noindex low-value help articles, keep high-traffic ones.

12. Add try.samcart.com as URL-prefix property

43 pages, 8,476 impressions. Monitor separately, ensure proper canonical tags.

13. Consolidate cannibalizing blog content

Multiple landing page optimization posts + upselling posts competing. Consolidate into authoritative posts with 301 redirects.

Report generated via Google Search Console API Β· April 7, 2026 Β· brian-clawd@samcart.com Β· Updated Apr 7, 2:15 PM ET (sitemap correction per Leilani Treuting)