🎯 Leilani Sync
Leilani — Ads Execution, Website, Content Publishing. Updated: April 19, 2026
🎯 Leilani's 90-Day Mission: Ad execution on current SamCart. Profitable channels only — we're cutting from $600K to $150-200K/mo. Weekly performance report to Sam. Don't change the website without Sam's sign-off. No Sam.ai ads until Phase 2 (September). Keep what's working, kill what's not.
📊 Current Ad Performance
$88
SMB CPA
✅ Crushing target
$238
CreatorU CPA
Under $250 target
$378+
SC 2.0 CPA
Consistently over target
🔥 #1 Priority: Profitable Ad Spend Only
Cut spend aggressively. Keep SMB (crushing at $88 CPA). Keep CreatorU (improving). Kill or pause SC 2.0 until CPA comes down.
Rules:
• Any ad set over 2x target CPA for 7 days → kill
• No new campaigns without Sam's approval
• Weekly report to Sam with spend, CPA by funnel, kills, and launches
• Burn bot on Slack has full ad change permissions — use it
Budget hold + attribution fix in progress since Apr 10. Need accurate data to make good kill/scale decisions. Fix CAC/LTV tracking so we know what's actually working.
🚀 Active Projects
Target: 20-40% CVR increase + lower bounce rate on CreatorU landing page. Vidalytics overlay + exit pop test.
Fix SamCart trial ads + deep dive PayBack/CAC/LTV. Trial ads are increasing burn — need to understand if trials convert profitably over 90 days or if we're losing money.
Leilani manages samcart.com content updates, blog publishing, landing pages. Rule: share updated website plans with Sam before making changes. Three blog posts published week of Apr 15 (AOV, digital products, templates).
❓ Send Sam your website change plans before executing.
📋 Reporting Cadence
What Leilani Reports + When
1. Weekly ad report to Sam — every Monday. Spend, CPA by funnel, top/bottom performers, kills, launches.
2. Website changes — share plan with Sam BEFORE executing. No surprise changes.
3. Blog publishing — 2-3 posts/week cadence. Track in #marketing.
4. CRO test results — report on Vidalytics A/B test within 2 weeks of launch.
♟️ Backlog
Attack via Ads + SEO + updated landing page. High-LTV customer target. Post Sam.ai launch.
Fresh hooks and offers to replace fatigued creatives. Jordan Menard campaign structure as framework.