🎬 Ad Types

Every ad is Script × Voice × Visuals. One winning script can become 50+ unique ads by remixing across these layers.

How It Works

Script wins Burn identifies a winning ad by performance data (CPA, spend, frequency)

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Extract the script Studio transcribes + timestamps the full script. The words are the core asset.

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Pick Voice × Visual combinations Choose which voice and visual treatments to test. Start with Tier 1 (highest impact).

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Studio produces the matrix Each combination = one new ad. Same script, completely different creative.

🎙️ Voice Options (6)

Code	Type	How	Best For
V-brian	Brian real voice	Brian records it	Highest trust, talking head
V-clone	Brian cloned voice	ElevenLabs → Chatterbox VC	Scale Brian without recording
V-female	AI female voice	ElevenLabs TTS	Demographic testing, UGC feel
V-male	AI male voice	ElevenLabs TTS	Demographic testing
V-avatar	AI spokesperson	Lip-synced generated person	Fake talking head at scale
V-none	No voice (text + music)	Animated text reveals script	Text slideshow, broadest reach

👁️ Visual Options (8)

Code	Type	Source	Best For
X-talking-head	Brian on camera	Filmed by Brian	Trust, authority, personal
X-real-broll	Real lifestyle footage	Dropbox (lake house, family, stage)	Aspirational, authentic
X-ai-broll	AI-generated characters	Kling O3 Pro via WaveSpeed	UGC feel, demographic variants
X-testimonial	Customer video clips (muted)	Circle community, submissions	Social proof layer
X-text-color	Animated text on solid colors	Remotion / PIL frames	Bold, graphic, text IS the visual
X-text-broll	Text overlaid on B-roll	Pill captions over footage	Hybrid — visual interest + readable
X-demo	Product UI / animations	Scott's animations, Remotion	Feature showcase, proof
X-ai-spokesperson	AI person on camera	Video gen with lip sync	Talking head at scale

✂️ Edit Variations (5)

Code	Type	What Changes
E-full	Full version	Complete script, all sections
E-hook	Hook swap	New first 3-5s, rest untouched
E-short	Condensed cut	15-30s — hook + best section + CTA
E-reorder	Demo first / reorder	Same content, different sequence
E-15	15s Stories cut	Ultra-short for Stories/Reels

💡 Example: One Winning Script → Multiple Ads

Original winner

CLIP33.V-brian.X-talking-head.E-full

Brian on camera, talking head, full 71s script. $121 CPA, 60% of spend.

Text slideshow version

CLIP33.V-none.X-text-color.E-full

Same script as animated text on bold color backgrounds + music. No voice.

Clone + lake house B-roll

CLIP33.V-clone.X-real-broll.E-full

Cloned Brian voice over lifestyle footage from Dropbox.

Female voice + AI characters

CLIP33.V-female.X-ai-broll.E-full

AI female narrator over UGC-style AI character footage (Maya).

Hook swap

CLIP33.V-brian.X-talking-head.E-hook

Original video but first 5s replaced with bold text pattern interrupt.

30s condensed cut

CLIP33.V-brian.X-talking-head.E-short

Hook → strongest demo section → CTA. 30s.

🎯 Priority Order for Testing

Tier 1 — Always test first Change voice (V-none ↔ V-clone), change visuals (X-talking-head → X-real-broll or X-ai-broll), hook swap (E-hook)

Tier 2 — After Tier 1 winners emerge Demographic voices (V-female, V-male), demographic visuals (different AI characters), length cuts (E-short, E-15)

Tier 3 — Scale winners further AI spokesperson (V-avatar + X-ai-spokesperson), customer testimonial clips under winning voice, full visual re-edit

📊 Studio Capability Ratings

Layer	Option	Rating	Status
Voice	V-brian Real voice	⬜ You film	I edit/cut/remix your recordings
Voice	V-clone Cloned voice	🟩 95%	Locked in. 17 versions dialed. ElevenLabs → Chatterbox VC.
Voice	V-female AI female	🟨 60%	Untested — need to pick voice + get approval
Voice	V-male AI male	🟨 60%	Same — technically possible, never done
Voice	V-avatar AI spokesperson	🟡 Testing	Kling O3 Pro generating clips. Need lip-sync API for voice.
Voice	V-none Text + music	🟩 85%	Proven once (B254). Text animations need upgrade.

Visual	X-talking-head Brian on camera	⬜ You film	I edit/cut/remix your footage
Visual	X-real-broll Real footage	🟩 90%	Locked in. B-Roll Hall of Fame (59 clips) + Scott's animations.
Visual	X-ai-broll AI characters	🟩 85%	Locked in. Kling O3 Pro. Maya + Lauren cards. Phone-POV.
Visual	X-testimonial Customer clips	🟥 20%	Have text testimonials (Circle). No video clips yet.
Visual	X-text-color Animated text	🟨 50%	Works but looks amateur. Remotion animations need upgrade.
Visual	X-text-broll Captions + footage	🟩 95%	V16 approved style. 17 versions dialed.
Visual	X-demo Product UI	🟩 80%	Scott's animations + Remotion. 3 feature videos shipped.
Visual	X-ai-spokesperson AI person	🟡 Testing	First clips generating. Need consistent character + lip sync.

Edit	E-full	🟩 95%	Locked in
Edit	E-hook	🟩 90%	Proven — CLIP 33 Var A
Edit	E-short	🟩 90%	Proven — 27s condensed cuts
Edit	E-reorder	🟩 85%	Proven — demo-first reorders
Edit	E-15	🟩 80%	Done once (36 Hours 15s)

Click 📋 Copy Prompt on any card, then paste it to @Studio in #🎬-studio (fill in the bracketed inputs). Studio will execute that exact format.

📹 Video Ad Examples

V-clone + X-text-broll — pill captions

"Video ad with my cloned voice and captions over B-roll"

Brian's cloned voice with pill captions over footage. The "36 Hours" ad — our most iterated format (17 versions).

V16 Approved31s

V-clone + X-text-broll — X-feed kinetic

"X/Twitter dark-feed kinetic-typography ad with my cloned voice"

Same V×X combo, different visual treatment. X/Twitter dark-feed aesthetic with kinetic typography keyed phrase-by-phrase to Brian's VO. Built for the 1-Day Launch Bot script.

V1 — New formatRemotion40.5s

How this was made

Format: 9:16 vertical, 1080×1920, 40.5s (36.9s VO + 3.6s CTA outro), 30fps, h264+aac, ~10.6 MB
Voice: ElevenLabs Brian Moran professional clone (voice_id rpBQ7DrLZcAlVQjEOyLV). Settings: stability 0.5, similarity 0.85, style 0.35, speaker_boost on
VO file: brian-moran-1day-launch-bot-20260427-144013.mp3 (578 KB)
Script: 3-paragraph narrative on the 1-Day Launch Bot — "What if you could build an entire online business today..."
Visual treatment: X/Twitter dark-feed aesthetic — animated dot-grid backdrop, X profile header (BM avatar + verified check + @brianmoran handle), X-blue + yellow highlight palette, bottom progress bar (X-blue → yellow gradient)
Animation logic: 11 beats keyed to script timing. Phrase-level highlight pops on punch words (TODAY, passionate, same loop, consistent income, SYSTEM, One Day Launch Bot, Automatically., 100,000+). Word-cycle through the side-hustle list (side hustles → ideas → products → pages → funnels). Animated green-bullet reveal for "Your product / Your sales page / Your business"
Closing CTA: gradient "One Day Launch Bot" wordmark + yellow URL button samcart.com/creatoru/1-day-launch + SamCart logo
Build stack: Remotion comp XTextBroll-1DayLaunch-9x16 at command-center/experiments/remotion-video-ads/src/components/XTextBrollAd.tsx — reusable, swap BEATS[] array for new scripts
Producer: Studio (via Burn brief) · delivered to #ads-bot as F0B035S5DNZ

V-clone + X-ai-broll

"UGC-style ad with AI characters"

Same script, but AI-generated character (Maya) in phone-POV shots instead of real B-roll. Demographic variant for A/B testing.

AI characters31s

V-none + X-text-color

"Text slideshow version" or "music-only montage"

No voice — music + animated text reveals the script line-by-line. Sale notifications + demo clips. Like CU-B254.

Needs rebuild28s

V-brian + X-talking-head (remixed)

"Data story" or "audio remix from [source]"

Best audio bites from Brian's recorded content, rearranged. Contrarian hook first, credibility second.

Audio remix44s

V-brian + X-talking-head + E-reorder

"Audio remix" or "new cut from [source ad]"

Original talking head footage re-cut into a tighter, new structure. Same source, different story.

Low risk30s

E-hook (any voice + visual)

"Hook swap on [ad name]"

Replace first 3-5s with a new visual. Rest of video untouched. Highest volume, lowest risk variation.

Highest volume

E-short (any voice + visual)

"30s cut of [ad]" or "condensed version"

Full ad cut to 15-30s. Keep hook + CTA, remove weakest middle. Audio crossfaded.

27s

Feature Announcement

"Feature video for [feature name]"

6-8s Remotion animated video for @samcartapp tweets. Custom React component per feature.

Remotion6s

Click 📋 Copy Prompt on any card, then paste it to @Studio in #🎬-studio (fill in the bracketed inputs). Studio will execute that exact format.

🖼️ Image Ad Catalog

📱 Comment Screenshot Ads (Gemini)

Comment: Facebook Group

"Facebook comment screenshot ad"

Single testimonial as FB Group post. Blue CTA button.

Approved

🧠 studio-ad-comment-screenshot

Comment: Reddit

"Reddit comment screenshot ad"

Testimonial as Reddit post. Orange CTA.

Approved

🧠 studio-ad-comment-screenshot

Comment: Instagram

"Instagram comment screenshot ad"

Testimonial as IG comment. Gradient CTA.

Approved

🧠 studio-ad-comment-screenshot

Comment: YouTube

"YouTube comment screenshot ad"

Testimonial as YT comment. Red CTA.

Approved

🧠 studio-ad-comment-screenshot

🎯 Scarcity / Urgency / Authority (Gemini)

Scarcity Ad

"Scarcity ad" or "countdown ad"

Countdown timer, progress bar, price anchor ($39→$79).

Urgency

🧠 studio-ad-scarcity-urgency

Urgency Ad

"Urgency ad" or "guarantee ad"

Bold guarantee statement. "First sale in 2 days or money back."

Time pressure

🧠 studio-ad-scarcity-urgency

Tweet Screenshot

"Tweet screenshot ad"

Brian's tweet in authentic X dark mode UI. Authority positioning.

Authority

🧠 studio-ad-tweet-screenshot

Product Release Graphic

"Product release graphic for [feature]"

Pixel-perfect samcart.com/product-releases style. PIL-rendered.

PIL

⚡ HyperFrames — Premade Video Blocks

Open-source video engine by HeyGen. Write HTML + CSS + GSAP, render to MP4. 50+ premade blocks ready to use.
Docs · GitHub · Install: npx hyperframes add <name>

Demo Renders (made with HyperFrames)