All 5 platforms · short-form intelligence · format library · per-platform analytics
Aggregate growth
Total cross-platform followers · 30d delta. Live data wires up Day 2.
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Total followers
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Instagram
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YouTube
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X (both)
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TikTok
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Reddit karma
This week's hits — us
Top 6 of our short-form posts past 7 days, any platform.
This week's competitor outliers
Top 6 from our Tier-1 watchlist past 7 days.
Quick actions
🎬 Brian's Short-Form Playbook
Hand-curated visual library of formats (how the video is shot/edited) and content types (what's actually being said). Only formats Brian will actually shoot. No silly props, no costume changes, no elaborate sets. Hover an example to enlarge. Click Brief Studio to push a request into Studio's inbox using that format.
📹 Reel & Short-Form Formats
— formats
Production styles Brian is willing to film for Reels, Shorts, and TikTok. Difficulty = how hard it is to produce: Easy (phone, one take) · Medium (setup needed) · Hard (multi-cam, editor).
📲 Stories Formats
— formats
Stories run a different game from Reels. Built to engage existing followers and drive direct CTAs (DM replies, link taps, reminders). 9-13 slide arcs win — first 3 slides are the exit cliff (23.8% exit rate on slide 1), slides 4-9 are the value window, reach peaks at slide 13. Mix these formats inside one arc.
💡 Content Types
— types
What the video is about. Any content type can ride any format. Click examples to inspect.
🧠 Brian's Expertise Zones
5 pillars
Everything Brian can speak to with authority. Every content idea, hook, and recording plan MUST map to one of these zones. If it doesn't fit here, Brian probably shouldn't film it.
Rule: When generating video ideas or reviewing a recording plan, cross-check each topic against these pillars. If an idea doesn't map to at least one pillar, flag it as "outside Brian's lanes" and suggest a replacement that does.
🏆 Top Performing Content
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Brian's best-performing content across X, YouTube, and Instagram. Updated weekly. Use these topics + formats as your DOUBLE DOWN targets.
🎯 Brian's Teaching Playbook
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Every specific thing Brian teaches, packaged as a reusable content unit. Each teaching has a named framework, multiple proven hooks (so one tip = many videos), and a bullet-point script. Click any teaching to expand.
🪝 Hook Bank
— hooks
Proven short-form openers from outlier Reels, Shorts, and TikToks in our niche. Copy any hook, adapt for Brian's voice. Updated weekly.
🎯 Hook Angle Framework
7 angles to approach ANY topic. Pick a subject, run it through each angle, pick the strongest 2-3 to film.
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Format library
Visual catalog. Click a format to filter the grid above. Taxonomy maintained by social bot.