$200B
Creator Economy 2025
$1.18T
Projected 2032
$1.9B
2025 VC Funding
22.7%
CAGR
๐Ÿ”ฅ Hot Intel โ€” February 2, 2026
Kajabi
Founder Kenny Rueter returns as co-CEO; launched Kajabi Capital (embedded financing via Parafin)
Thinkific
Major roadmap reveal: AI teaching assistant, new WYSIWYG builder, "Plus" enterprise tier
Stan Store
At $27M+ ARR, running $250K "Dare to Dream" creator grant program
Whop
Crossed $1.8B in creator earnings on platform
Competitor Profiles
Kajabi
Private ยท $2B Valuation ยท Profitable
High Threat
๐Ÿ‘ค Founder Kenny Rueter returns as co-CEO to "reignite innovation"
๐Ÿ’ฐ Kajabi Capital launched โ€” embedded financing via Parafin partnership
๐Ÿ†• New pricing: bundled premium features, cohort courses, public API
๐Ÿค– AI features: transcription, translation, dubbing with flexible credits
Teachable
Owned by Hotmart (~$250M acquisition)
Medium
๐Ÿ’ณ Membership billing improvements โ€” 11% increase in student LTV reported
๐Ÿค– AI push: course starter, quiz generator, auto-subtitles (70 languages)
๐Ÿ“‹ Roadmap: enhanced learning pathways, certificates, compliance tools
Thinkific
Public (TSX: THNC) ยท ~C$2.00
Medium
๐Ÿค– AI-Powered Teaching Assistant โ€” blends courses and communities
๐ŸŽจ New WYSIWYG Course Builder (beta Jan 28, 2026)
๐Ÿข New "Plus" Enterprise tier: unlimited admins, dedicated support
๐Ÿ“ˆ Analyst target: C$3.00 (72% upside), still not profitable
Gumroad
Private ยท ~$12M ARR ยท Profitable
Watch
๐Ÿคฏ Running $12M ARR with just 1 employee + AI workflows
๐Ÿ’ต $200M+ in creator GMV; 10% + fees (15-18% effective)
๐Ÿงช Sahil running "Antiwork" โ€” AI-first experiments under Gumroad
Whop
Private ยท Rapidly Growing
Medium
๐Ÿš€ $1.8 BILLION in creator earnings on platform
๐Ÿ‘ฅ ~25,700 creators earned $140M+ in single month
๐Ÿ’ณ No monthly fees โ€” only pay when you sell; crypto/BNPL support
๐ŸŽฏ Strong with trading/crypto/finance creator demographic
Stan Store
Private ยท ~$27M ARR ยท 300K+ customers
High Threat
๐Ÿ“ˆ Explosive growth: $1.7M โ†’ $14.7M โ†’ $27M ARR (2022-2024)
๐ŸŽ "Dare to Dream" Challenge โ€” $250K in grants ($100K grand prize)
๐Ÿ’ต NO transaction fees โ€” flat $29 or $99/mo subscription only
๐Ÿค Strategic investors: Steven Bartlett, GaryVee
Beacons AI
Private ยท Link-in-bio Platform
Watch
๐Ÿค– AI-powered profile/storefront generation with drag-and-drop
๐Ÿ›’ Digital storefront: courses, tips, memberships; Stripe/PayPal/Klarna
๐Ÿ“Š Media kit builder with auto-updating analytics
Shopify
Public (NYSE: SHOP) ยท Digital Products
Low Risk
๐Ÿ“ฆ Still no advanced digital delivery by default โ€” relies on apps
๐Ÿ”Œ Third-party apps: Sky Pilot, FetchApp, Digitally for protection
โ„๏ธ Winter 2026: Flow Mail for transactional emails
๐Ÿ“ Historical Scans
February 2, 2026
Kajabi founder return, Thinkific AI roadmap, Stan Store grants
View Report
January 26, 2026
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Coming Soon
January 19, 2026
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Coming Soon